Avon is partnering with renowned dermatologist and cosmetic surgeon Dr. Kim Nichols to launch ANEW Ultimate Supreme Advanced Performance Créme.

The product is a luxuriously lightweight night cream, formulated with the most potent levels of Avon’s exclusive Celluvive complex and Tahitian black pearl essence. It claims to help minimize lines and repair damage on the skin’s surface. It delivers a nourishing dose of hydration that leaves skin firmer and better able to retain moisture, while restoring its natural radiance. 

Dr. Nichols says. ”The ANEW Ultimate Supreme is a true beauty industry breakthrough. The properties of Tahitian black pearl coupled with the exclusive anti-aging complex dramatically improves common signs of aging, such as fine lines and wrinkles, dark spots, and lack of moisture.”

Avon’s New Consulting Dermatologist

Nichols will serve as the brand’s Consulting Dermatologist. In her role, Nichols will help to educate Avon Representatives on the specialized, science-based technology and benefits behind the ANEW brand, Avon’s flagship skincare line.

Starting this month, Dr. Nichols will share her professional expertise and product insights with Avon Representatives and their customers in materials that will be shown at sales events, and across Avon sites and social media platforms.

Starting in 2017, Dr. Nichols will appear in the Avon brochure which is distributed to 5 million consumers across the US, Canada and Puerto Rico. She will also be featured on Avon.com and will appear on Avon’s social media channels, including the brand’s blog BeautyforaPurpose.com.

Meg Lerner, vice president, North America Beauty, Fashion and Home Marketing at Avon, comments, “Dr. Nichols believes in the power of boosting her patients’ confidence by arming them with the right information and products to take care of their skin. We are very excited to deliver her expertise broadly to our Avon Representatives and their customers.”